The overseas distribution company of Ala Vaikunthapurramloo was Blue Sky Cinemas. The company declared that Allu Arjun-starrer Ala Vaikunthapurramloo will not be streaming on any digital platforms such as Amazon Prime Video or even Netflix. This was the main purpose why the movie earned an amazing acknowledgment at the box office not just in India but also overseas.
Reportedly, the digital rights of Ala Vaikunthapurramloo were sold to Sun Network and the PR team had mentioned that the film will only be available on SunNXT. Ala Vaikunthapurramloo will be displayed after finishing 60 days of its theater run. But to everyone’s surprise, the film was available on SunNXT just after 48 days of its release with a tag saying “You won’t see this film on Netflix or Amazon Prime”. Because of this creative idea, the movie had an excellent theatrical run in the overseas market.
However, just today, the film Ala Vaikunthapurramloo started streaming on Netflix as well. The netizens were furious and shocked. Netizens also started blaming the overseas distributors of Ala Vaikunthapurramloo for their previous statement. This Movie is also streaming on Sunxt now.