itel Mobile India announces Hrithik Roshan as new Brand Ambassador to build deeper brand and customer connect

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itel Mobile India announces Hrithik Roshan as new Brand Ambassador to build deeper brand and customer connect

Itel Mobile India on Monday announced Indian superstar Hrithik Roshan as its new Brand Ambassador to build deeper brand and customer connections.

Hrithik’s unparalleled popularity across all segments of consumers combined with his Mass Fan Appeal will flag off a new consumer story for itel Mobile India, which has weaved its brand positioning on connecting the heart of every Indian with its new tagline #JodeIndiaKaHarDil.itel, said the company.

“I admire itel Mobile’s mission of fueling the aspirations and needs of Indian customers. With its trendy, new-age yet affordable smartphones, itel Mobile is enabling and empowering consumers with a superior experience to lead better lives. With itel, I am eager to be a part of this magical journey leading towards a digitally progressive and empowered India,” Hrithik Roshan said in a statement.

The company said it had solidified its position as one of the most favoured brands in the sub-Rs 8,000 segments with a record number of repeat customers among first-time buyers.

In a millennial world where technology is becoming more accessible and affordable, Hrithik’s pan-India stardom and standing as a superstar align perfectly with itel’s mission to make technology affordable for everyone, according to the company.

“We are extremely excited to have Hrithik Roshan on board as the brand ambassador for itel. With his charisma and mass appeal, itel is poised to reach newer heights fueling aspirations of Bharat and further cement our position as a leader in the sub-8k smartphone market,” Arijeet Talapatra, CEO, itel-TRANSSION India, said in a statement.

“With our new brand tagline #JodeIndiaKaHarDil. itel, we aim to make a positive impact in the lives of every Indian and help them achieve their dreams through the power of technology,” he added.

With a dynamic partnership, Hrithik and itel Mobile India are all set to bring a new perspective and thrill to the market in the days to come.

itel has been at the forefront of fulfilling the aspirations of real Bharat since its inception, providing the latest features and specifications at a disruptive price, the company mentioned.

With Hrithik’s dynamic personality and powerful aura, itel is poised to make its portfolio more premium and aspirational to a larger, more affluent audience in a segment below Rs 10,000.

‘DDLJ’ to get a wider release this V-Day

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‘DDLJ’ to get a wider release this V-Day

Bollywood stars Shah Rukh Khan and Kajol’s iconic film ‘Dilwale Dulhania Le Jayenge’ is set for a wider release on Valentine’s Day.

Rohan Malhotra, Vice President, Distribution, YRF, said: “‘Dilwale Dulhania Le Jayengea’ (DDLJ), the longest-running film in the history of cinema, has become synonymous with romance for India and Indians for generations since its historic release.”

“This year, on the occasion of Valentine’s Day, we are making their wish come true. DDLJ will be screened across India, starting Feb 10, for a period of one week only!”

DDLJ will be released in 37 cities across India, including Mumbai, Pune, Ahmedabad, Surat, Vadodara, Gurgaon, Faridabad, Lucknow, Noida, Dehradun, Delhi, Chandigarh, Kolkata, Guwahati, Bengaluru, Hyderabad, Indore, Chennai, Vellore, Trivandrum.

Rohan said: “YRF & SRK are not only synonymous with delivering Indian cinema’s biggest blockbusters but also for collaborating on films which have redefined the Indian film industry and have had a lasting cultural impact.”

He added: “It is an amazing coincidence that DDLJ, an all-time blockbuster, was released by YRF during its 25th-year celebrations, and this year, history has repeated itself with Pathaan as it has become the highest-grossing Hindi film worldwide (original format) during YRF’s 50-year celebrations!”

Ten Kannada movies to hit screens today

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Ten Kannada movies to hit screens today

As many as 10 Kannada movies, mostly newcomers, are set to hit the silver screens in Karnataka on Friday.

‘Bengaluru 69’, ‘Hondisi Breyiri’, ‘Rangina Raate’, ‘Roopayi’, ‘Uttamaru’, ‘Ondanondu Kaladalli’, ‘Ambassador’, ‘Long Drive’, ‘December 24’ and ‘Lifu Istene’– are all slated to release.

‘Lifu Istene’ starring noted actor Diganth and Samyukta Horanadu in the lead roles and directed by Pavan Kumar is seeing a re-release.

Among these, ‘Hondisi Barreyiri’ has Praveen Tej, Bhavana Rao, Samyukta Horanadu, and Ishani Shetty in lead roles. The trailer and songs of the movie have garnered appreciation.

It is to be seen how the movies fare at the box office.

Shahid Kapoor: Vijay Sethupathi is very childlike and innocent

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Shahid Kapoor: Vijay Sethupathi is very childlike and innocent

Bollywood actor Shahid Kapoor, who is gearing up for the release of his show ‘Farzi’, worked with south sensation Vijay Sethupathi for the first time and he shared that he found him to be extremely innocent.

Talking about Vijay, Shahid said on IMDb Original ‘Burning Questions’: “He is very childlike and innocent in the way he comes across. There is a lot of integrity to him as an actor, and he is also unpredictable as an actor. He’s a pure artist; you can just sense it when you work with him. That’s the biggest compliment you can give anybody. It was a pleasure working with him.”

With Farzi streaming in a few days from now, Shahid said, “I am very happy with the show. It takes away a lot of nervousness when you feel satisfied with what you’ve done. I feel very happy with the way it’s turned out and am excited to share it with people. It’s my first time on a digital platform, and I’m excited to see how people respond to that.”

Shahid made his debut in the Hindi film industry 20 years ago.

When asked how he deals with adversity, he shared some words of wisdom. “Adversity is challenging, but when you are challenged, you become a better version of yourself, so it’s an opportunity.” About his biggest challenge to date, he said, “People Management. I think it’s more challenging than what I do.”

In the one film he wants everyone to see, Shahid spoke about a classic. “Jaane Bhi Do Yaaro is a film I’d want everyone to see. It had a dad (Pankaj Kapur), Naseer’s uncle, Satish Kaushik ji, and some fantastic actors. I don’t know how many people have seen it. It even had Vidhu Vinod Chopra as an actor.”

“They were all a bunch of friends who came together and made it. Kundan Shah directed it. It’s one of the funniest films I have seen. It can make me laugh anytime. If you want to have a fun time, just watch it, it’s great!”

He also revealed that ‘Dunki’ is the movie he is looking forward to watching in 2023, as it brings together Shah Rukh Khan and Rajkumar Hirani.

Steven Soderbergh debunks rumour Thandiwe Newton got fired from ‘Magic Mike 3’

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Steven Soderbergh debunks rumour Thandiwe Newton got fired from ‘Magic Mike 3’

‘Magic Mike’s Last Dance’ director Steven Soderbergh is gearing up for its theatrical release with Salma Hayek playing the female lead opposite Channing Tatum, but that wasn’t how the film originally went into production.

The movie started filming with Thandiwe Newton, but she exited the project after only 11 days and was replaced by Hayek, reports ‘Variety’.

A studio spokesperson told Variety at the time that Newton exited the film “to deal with family matters,” but outlets like Page Six ran with headlines that claimed it was an on-set fight between Tatum and Newton that got her fired from the movie.

Rumors circulated the two actors had an explosive fight over Will Smith slapping Chris Rock at the Oscars. Soderbergh now told Rolling Stone that none of the headlines he saw about Newton’s exit were factual, reports ‘Variety’.

“Nothing I ever saw was accurate, and there’s really no upside for anybody involved in litigating this or excavating it because I consider it private,” Soderbergh said.

“Everything I saw publicly was wrong. It was just…I don’t think anybody sees any benefit in running through this publicly. It becomes something you can’t control. Right now, to keep it private means all of us can control it, and I think that’s where it should sit for the time being.”

In ‘Magic Mike’s Last Dance’, Hayek stars as a woman in a relationship with Tatum’s eponymous stripper. Hayek’s character pushes Mike to start a male stripper revue in London. Soderbergh took inspiration from Tatum’s real-life ‘Magic Mike stage production in Las Vegas, ‘Magic Mike Live’.

“The film is showing up at a good time because it’s such a joyful movie,” Soderbergh recently told Variety.

“I’m also curious if there is a space still for a mid-range movie budget aimed at adults – one that’s not by standard definition a fantastic spectacle.”

Yami prepped for her ‘Lost’ by talking to crime journalists

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Yami prepped for her ‘Lost’ by talking to crime journalists

Yami Gautam Dhar, who is awaiting the release of her upcoming streaming film ‘Lost’, met real-life crime journalists during the course of the film’s shooting in which she essays the role of a crime reporter in the hot pursuit of a story.

The actress told IANS, “I didn’t meet any crime journalists prior to the shooting but yes, I did meet them while we were shooting, and they were very senior. They were very kind.”

“It was a pleasure meeting them because if they hadn’t told me who they were, I would never know their significant body of work. I wouldn’t have known their background. They were extremely warm. They watched us shoot and perform. That’s all about it, there was no particular journalist that I had in mind while preparing for the role”.

The actress also shared why she feels that cinema is one of the most respected professions in the world.

She said, “Cinema has a large influence on people, which is why it is considered one of the most loved and respected professions in the world. It manages to evoke a beautiful bag of emotions within you. It has the capacity to entertain and engage you as an audience and that’s what I call success. I am hoping ‘Lost’ can give the audience that kind of experience.”

‘Lost’ is set to drop on the OTT platform ZEE5 on February 16.

Shruti Haasan: 2012 was not a great year for me personally

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Shruti Haasan: 2012 was not a great year for me personally

Actress-singer Shruti Haasan, who is known for being vocal about her thoughts and feelings, recently spoke to her younger self through the medium of social media and shared with her followers the uncertainties that followed her after 2012.

The actress posted an image of hers from 2012 on her Instagram and shared that the year wasn’t that great for her personally and little did she know that things were going to change for her, professionally as well.

Sharing the picture, Shruti wrote in the caption, “This picture is from 2012 it was not a great year for me personally, and little did I know things were going to change for me professionally… I look back at that version of me and I so wish I could go back in time and give her a giant hug and show her where she would eventually end up.”

She continued in the caption, “I want to tell her that people will always talk s**t and that there is a strong breeze of fakery constantly in the air and that the instinct was right and strength is vulnerability.”

She feels grateful for the constant learning that life has thrown at her in the form of oddballs.

“But what gives me from my yesterdays for my tomorrows is that there is a pain in the fire that (is) always burning in me – always looking for something ahead of me – something to learn from something, to see something to dream for. It’s silent, it’s violent and it’s true also #gothpapa vibes in secret have now come out,” she concluded.

Abhishek Bachchan posts pic of wife Aishwarya, calls it ‘beautiful view’

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Abhishek Bachchan posts pic of wife Aishwarya, calls it ‘beautiful view’

The birthday of the actor Abhishek Bachchan who has now crossed the age of 47 on February 5 was celebrated with his wife, actress Aishwarya Rai Bachchan, and daughter Aradhya in the Maldives.

Sharing his wife Aishwarya with a “beautiful view”, Abhishek has posted pictures of his 47th birthday tour with family from Maldives on Instagram.

He wrote: “Some more beautiful views… Especially the last one. Thank you @stregismaldives for making my birthday so special. #stregismaldives #liveexquisite #photodump #memories #makingmemories #notapaidpost #shotoniphone14promax.”

Abishek is going to act in a guest role in Ajay Devgn’s movie ‘Bholaa’ which will release in march of this year and the actor also will be seen in R. Balki’s ‘Ghoomer’ with Saiyami Kher.

KJo walks down memory lane, as his ‘student’ gets married

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KJo walks down memory lane, as his ‘student’ gets married

All the ‘students’ of Bollywood filmmaker-producer Karan Johar have found their forever together and KJo can’t be happier. While Varun Dhawan was the first to get married from the ‘Student of the Year’ tribe, followed by Alia Bhatt’s wedding to Ranbir Kapoor last year, now Karan’s third student Sidharth Malhotra too tied the nuptial knot with Kiara Advani.

Karan, who has nurtured their talents with his sense of Hindi cinema and market dynamics, and has been their constant pillar, took to his Instagram recently to pen a heartfelt note for Sid as he shared a picture from the wedding ceremony which shows Sid placing a peck on his wife’s cheek.

“I met him a decade and a half ago. Silent, strong, and still so sensitive. I met her many years after..silent, strong and so sensitive in equal measure,” the note started.

“Then they met each other and I realized at that moment that these two pillars of strength and dignity can make an irreplaceable bond and create the most magical love story together. Watching them is a fairy tale that is rooted in tradition and family,” it continued.

The filmmaker mentioned that he felt a sense of pride and love as he saw the couple who are so much in love with each other.

He concluded the note as he wrote: “As they exchanged vows on a mandap of Mohabbat everyone around them felt the pulse, felt the energy. I sat proud, elated, and bursting with only love for the two of them! I love you, Sid. I love you, Kia. May today be your forever.”

At 17, Pawan Kalyan wanted to kill himself with Chiranjeevi’s revolver

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At 17, Pawan Kalyan wanted to kill himself with Chiranjeevi’s revolver

“My problems were with tension and unhappiness, But I faced them,” says Telugu star Power Star Pawan Kalyan in the next “Unstoppable 2” show with senior actor NBK.

The highly anticipated finale is set to premiere on February 10 on the Telugu OTT platform aha. The first part of the episode set a record of sorts with the highest number of app downloads in the first five minutes of its launch.

Continuing his candid conversation with Nandamuri Balakrishna, the star better known as NBK, Pawan Kalyan looked back at his battles with depression, including a moment in his youth when he considered taking his own life.

“I have asthma and felt isolated due to frequent hospitalization. Therefore, I’m not much of a social person. At 17, the pressure of exams only added to my depression, and I remember planning to take my own life using the licensed revolver of my eldest brother (Chiranjeevi) when he was not in the house,” Pawan Kalyan recalled.

Timely intervention from his elder brother (Nagababu) and sister-in-law (Surekha) saved him in the nick of time.

“My brother (Chiranjeevi) told me, ‘Just live for me. If you don’t do anything, that’s fine. But please live.’ From then on, I taught myself and found solace in reading books, practicing Carnatic music, martial arts, and other pursuits,” Pawan Kalyan said.

Today, Pawan Kalyan is a source of inspiration for many, having channeled his struggles into a successful acting and political career. “Don’t compare yourself to others. Compete only with yourself,” Pawan Kalyan said, adding: “Knowledge and success come with hard work, and what we endure today will shape our tomorrow. Be the best version of yourself.”

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