Samsung and AMD have indeed made surprise announcements off today which could significantly change the graphics experience on the former’s future devices. The two companies have indeed inked a strategic partnership in ultra-low power, high-performance graphics technologies. This also implies in simple words is that Samsung’s future Exynos processors will indeed integrate custom AMD Radeon graphics.
No financial details have been disclosed and it is not explained what the “custom graphics IP” that Samsung will be getting from AMD entails.
Future Samsung SoCs to feature custom AMD Radeon graphics
It specifically mentions AMD’s recently announced RDNA graphics architecture which would indeed suggest that this deal is not just patent based. Samsung is likely to be paying licensing fees and royalties to AMD for its architectural IP which the company would then integrate into its own designs.
AMD won’t be facing its traditional rival NVIDIA in this arena. ARM and PowerVR are the incumbents here. Samsung and AMD must be convinced that there’s more appeal to the latter’s IP with a particular focus on ultra-low power solutions.
The strategic partnership will extend the reach of high-performance Radeon graphics into the mobile market, thus significantly expanding the Radeon user base and development ecosystem. Samsung will be using licensed technology in mobile devices such as smartphones as well as other products.
It’s going to take some time before we see the fruits of this partnership in a Samsung device. Nevertheless, there are interesting times ahead.
Samsung and AMD have indeed made a surprise announcement today which could significantly change the graphics experience on the former’s future devices. The two companies have rather inked a strategic partnership in ultra-low power, high-performance graphics technologies. What this means in simple words is that Samsung’s future Exynos processors will indeed integrate custom AMD Radeon graphics.
The official press release is a little light on the terms of this deal. No financial details have indeed been disclosed and it is not explained what the “custom graphics IP” that Samsung will be getting from AMD entails.
It specifically mentions AMD’s recently announced RDNA graphics architecture which would indeed suggest that this deal is not just patent based. Samsung will also likely be paying licensing fees and royalties to AMD for its architectural IP which the company would then integrate into its own designs.
AMD will not be facing its traditional rival NVIDIA in this arena. ARM and PowerVR are the incumbents here. Samsung and AMD must be convinced that there is more appeal to the latter’s IP with a particular focus on ultra-low power solutions. Being picked by the world’s top smartphone vendor is indeed no small feat.
It’s going to take some time before one does notice the fruits of this partnership in a Samsung device. Nevertheless, there are interesting times ahead. One can expect a lot out of this new innovative technology application. One has to wait and see.
