2 Crores Vs 10 Crores: Rana Daggubati Breaks Down Bollywood’s Budget Burden
Rana Daggubati is one of the few South Indian actors who has successfully made a mark in North Indian cinema. With a strong presence in Telugu films and a decent run in Bollywood, Rana brings a unique perspective on how both industries function—and recently, he shared some hard-hitting truths about the cost dynamics between them.
In a candid discussion, Rana revealed the massive budget gap that exists between the South and North Indian film industries. He pointed out that in states like Andhra Pradesh and Telangana, a small film can be made for just ₹2 to ₹2.5 crore, with an additional ₹1 crore sufficient for marketing and distribution. In contrast, a similar film in Bollywood, especially in cities like Mumbai or Delhi, requires a minimum of ₹10 crore just to release and promote.
“Even a basic release in the North demands 10 crores or more. That’s why smaller films get no space to breathe—they vanish in a week,” said Rana.
He further explained that South Indian cinema benefits from better infrastructure, more theaters, and integrated studio-theater systems. Many production houses in the South also run their theater chains, which cut down distribution costs significantly and give even small or experimental films a chance to succeed.
Unlike Bollywood, where only big-star movies dominate the screens, the South nurtures a variety of stories and fresh talent, thanks to a more flexible and inclusive system.
While some in the Hindi film circuit might argue otherwise, Rana’s observations are rooted in real industry experience—and for many insiders, they’re hard to deny.
