Amazon’s ‘Great Indian Festival’ Draws 9.5 Crore Customers in 48 Hrs:
“Amazon’s ‘Great Indian Festival 2023’ Attracts Record 95 Million Customer Visits in First 48 Hours”
Prime members’ shopping increased significantly during the early access period.
Four out of five smartphones sold were 5G ready. Premium smartphone sales (Rs 30,000 and above) saw a threefold increase compared to the previous year.
Over 65% of sellers came from tier 2 and 3 cities. Small and medium businesses experienced a 35% increase in sales within the initial 48 hours.
Amazon Pay UPI sign-ups grew by 37% YoY. The Amazon Pay ICICI Co-branded credit card usage increased by 65%, offering customers 5% unlimited cashback rewards.
Preferred smartphone brands included OnePlus, Samsung, and Apple. OnePlus smartphone sales exceeded 100 units per minute during the sale, a 2.5-fold increase from the previous year.
Samsung’s flagship Galaxy S Series saw a threefold growth in demand. Customers purchased one TV per second, with 80% of orders originating from Tier 2 and 3 cities.
4K TVs were the top choice, and one in three TV buyers opted for the no-cost EMI option.
Large-screen TV demand experienced a record growth of 260% YoY.
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