Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing two percent market share with a year-on-year growth of 41 percent, Counterpoint Research said on Friday.
On an annual level, Apple shipments are set to rebound in India during 2019 with an estimated growth (YoY) of 6 percent.
The initial strong demand for the iPhone 11₹ 63,900 series was driven by aggressive pricing, promotional and channel strategy.
Additionally, the fastest ever roll-out in India ahead during the festive season led to the strong initial shipments.
Price cut on iPhone XR immediately made it the best selling iPhone within Apple portfolio for two successive quarters (Q2 2019, and Q3 2019).
The reason for Apple’s rise lies in a better understanding of a market that requires unique customer strategies and mind games, not seen in other, more evolved smartphone territories.
iPhone XR is being manufactured at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai and iPhone 7₹ 26,329 and iPhone 6s₹ 22,998 being assembled at supplier Wistron’s facility in Bengaluru.
