Apple might lose at least $3 million in iPhone sales revenue daily or $1.14 billion annually as it announced to pull out from the Russian market in the wake of the Ukraine invasion.
According to estimates by Lithuania-based online shopping portal Burga, the amount is based on Apple’s latest recorded Russian market share and the company’s revenue from sales as of 2021.
“Apple’s exit in Russia puts a close to the rocky relationship between the two entities. Notably, Russia has in the past enacted questionable policies for companies like Apple to comply with. Apple had only recently adhered with a government mandate to open offices in Russia to offer online services there,” said the report.
Although Russia does not account for a significant revenue share for Apple products, the tech giant’s exit will likely leave a mark on its smartphone sales that have been growing in the country.
Data presented by Burga indicates that based on vendor, Apple accounts for 15 percent of the Russian smartphone sales to rank third overall.
South Korea’s Samsung occupies the top position with 34 percent followed by Xiaomi at the third spot at 26 percent.
Realme has a share of 8 percent, followed by Poco at 3 percent, while other smaller brands account for 14 percent, the Burga report mentioned.
Elsewhere, as of 2021, Russia’s smartphone sales stood at? 730 billion ($7.6 billion).
Apple’s revenue loss might be higher considering that Russia’s general smartphone sales income has risen steadily in the last few years.
As of 2020, the revenue stood at $5.93 billion, while in 2019, the figure was at $5.2 billion.
Overall, between 2014 and 2021, the figure has spiked almost 200 percent.
After Apple’s decision on Russia, the move has placed pressure on other brands like Samsung that have also stopped shipping products to the country.
“Consequently, the exit by the two manufacturers might be a window of expansion for Chinese operators that are likely to stay put. However, such firms might suffer the impact of any follow-up sanctions that can bar companies from operating in Russia using U.S. origin technology,” the report noted.
