Brad Pitt’s F1: The Movie Sets Rare Record in Indian Theatres with 42-Day Streak on BMS
In an era where films rarely last more than two weeks in theatres, F1: The Movie is rewriting the rules—at least in India. At a time when quick OTT releases, soaring ticket prices, and inconsistent content have made long theatrical runs increasingly rare, this Hollywood sports drama has pulled off something extraordinary.
Released on June 27, Brad Pitt’s F1 has now completed 42 consecutive days trending on BookMyShow (India)—a feat that’s virtually unheard of for most films today, let alone for an international title with niche appeal. What’s even more remarkable? The movie has already crossed ₹100 crore at the Indian box office and continues to draw impressive footfalls even six weeks post-release.
To give a sense of the momentum, one of India’s largest cinema screens—PCX in Hyderabad—is already reporting nearly 40% occupancy for tonight’s show. And with several hours still to go, those numbers are expected to rise further.
Part of the film’s ongoing theatrical success lies in its spectacular presentation and immersive experience—something that just doesn’t translate the same way on small screens. Moreover, the makers have been tight-lipped about the OTT release date, adding to the urgency for audiences to catch the film in theatres while they still can.
A Wake-Up Call for Indian Filmmakers?
F1’s dream run highlights an important point: great content is only part of the equation. Sustaining theatre culture in India may also require:
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Delaying OTT drops to build exclusivity and encourage repeat viewership
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Affordable pricing to attract family audiences and younger viewers
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Investing in storytelling that’s not just commercial but also captivating
If a Hollywood sports drama—considered niche by Indian standards—can trend for 42 days straight on India’s biggest ticketing platform, there’s no reason our homegrown films can’t do the same.
Filmmakers, producers, and distributors must work hand-in-hand to rebuild the big-screen experience and remind audiences why theatres are still the best place to watch movies.
