Shocking Move: Atharvaa Murali’s DNA Heads to OTT Just 24 Hours After Telugu Release
In a surprising turn of events, the Tamil-language thriller DNA, starring Atharvaa Murali and Nimisha Sajayan, is set to drop on OTT just 24 hours after its theatrical debut in Telugu. Directed by Nelson Venkatesan, the film initially hit theaters in Tamil Nadu on June 20, 2025, receiving a mixed to average response at the box office.
Now, the film is gearing up for a Telugu-dubbed theatrical release under the title My Baby on July 18, 2025, via SK Pictures. But here’s the real shocker—DNA will begin streaming on Jio Hotstar from July 19, 2025, in five languages: Tamil, Telugu, Hindi, Kannada, and Malayalam.
Telugu Box Office Impacted by OTT Strategy?
This unprecedented one-day window between the Telugu theatrical release and the OTT premiere has caught the industry off guard. Analysts predict that a large segment of the Telugu audience might skip theaters altogether and wait just one day to watch the film from the comfort of their homes.
While this move could significantly dent the box office prospects of My Baby, it might boost the film’s pan-India digital reach, especially if the performances and storyline resonate with OTT viewers.
Cast, Crew & Production
Produced by Jayanthi Ambethkumar and S. Ambethkumar under the Olympia Movies banner, DNA features music by acclaimed composer Ghibran. The film also boasts a talented ensemble cast, including Mohammed Zeeshan Ayyub, Balaji Sakthivel, Ramesh Thilak, Viji Chandrasekhar, Chetan, Riythvika, Subramaniam Siva, and Karunakaran.
While the theatrical window shrinks, the spotlight now shifts to how well DNA performs in the OTT space.
