According to recent reports, Google is planning to introduce generative artificial intelligence into its advertising business, which could allow the tech giant to create more complex ads. This technology will likely be incorporated into Google’s Performance Max program, which already uses algorithms to determine ad placement and marketing budgets.
While Google currently uses AI to generate basic ad copy, this new generative AI technology could help create more intricate ads that resemble those produced by marketing agencies. With the help of this technology, advertisers may be able to provide creative content like videos, images, and text tailored to specific campaigns.
Advertisers will also be able to supply “creative” content such as imagery, video, and text related to a specific campaign. Aside from incorporating generative AI into its advertising business, Google is reportedly developing a new search engine that uses AI to provide a more personalized experience for its users. Big company Google is now at a low level to use.
Additionally, the tech giant is also working on new AI features for its existing search engine, which is currently being developed under the codename “Magi.”
