Instagram Threads Makes Surprising Comeback
After a promising launch that saw 100 million users register within the first five days, Instagram Threads app faced a decline in interest. However, it seems the platform is experiencing a resurgence. During Meta’s recent earnings call, CEO Mark Zuckerberg announced that Threads now boasts 130 million monthly active users, marking a 30 million increase from the previous quarter and even surpassing its initial launch peak.
Zuckerberg expressed optimism about the app’s trajectory, calling it a “major success” and highlighting its steady growth. This news comes alongside another positive indicator for Meta: the company’s family of apps, including Facebook, Instagram, Messenger, and WhatsApp, saw a daily user base of 3.19 billion in the fourth quarter, up from 3.14 billion previously. The monthly active user count for the entire family of apps also experienced growth, reaching 3.98 billion, marking a 6% increase year-over-year.
Financially, Meta reported strong results for Q4, with $40.1 billion in revenue and $14.02 billion in net income. However, the company did see a slight decrease in headcount compared to the previous year, with 67,317 employees as of December 31, 2023.
Meta’s commitment to advancing AI and the metaverse appears to be yielding positive results, as both Zuckerberg’s remarks and the financial figures indicate continued growth and progress. While it remains to be seen whether Threads can maintain its current momentum and become a truly successful platform, its recent performance is undoubtedly encouraging for the company.
