JioCinema has achieved a new streaming record
JioCinema, the official digital streaming partner of IPL 2023, has achieved a new streaming record in terms of viewership. The platform’s viewership numbers have been consistently increasing, and the latest season of IPL has surpassed all previous records.
According to a report by the Broadcast Audience Research Council (BARC), the average user time spent on JioCinema per IPL match has exceeded 60 minutes. This indicates the strong engagement and interest of viewers in the platform’s IPL streaming content.
It recently announced that it has garnered over 1300 crore video views in the first five weeks of the tournament. This milestone highlights the growing popularity of JioCinema among users who prefer to watch their favorite content on the go.
Furthermore, the TAM Report revealed that Connected TV (CTV) advertising spots have been consistently increasing throughout the ongoing IPL season. The report indicates a 20 percent growth in CTV ad spots, rising from an average of 78 spots per match in week 1 to 94 spots per match in week 4.
In terms of sponsorship, the number of sponsors during IPL’s digital streaming has reached 25, setting a new record for any sporting tournament. This demonstrates the strong interest and support from brands in associating with the IPL and reaching a wide audience through digital platforms like JioCinema.
