Captain Virat Kohli has the highest brand value among Indian cricketers based on social media engagement for the period August-October 2020, according to Check brand, an online sentiment analysis company that analyses brands on the basis of 360 online sentiment approach.
Kohli’s brand value in monetary terms based on engagement and followers stood at Rs.3.28 billion, followed by Sachin Tendulkar at Rs.1.67 billion, MS Dhoni at Rs.1.24 billion, and Rohit Sharma at Rs.0.96 billion.
Kohli has a brand score of 43.94 and is followed by two players who have retired from international cricket, Yuvraj Singh (40.40) and Sachin Tendulkar (37.51).
The most trending (Twitter, Google Search, Wiki, YouTube, etc) player was Yuvraj in this period (1622), followed by Rohit (1591) and Kohli (1574), Harbhajan (1376), and Parthiv Patel (1362).
Kohli takes the top position when it comes to engagement on social media at 1.1 lakh followed by Dhoni at 1.02 lakh, Rohit at 0.80 lakh, Kapil Dev at 0.51 lakh, and Hardik Pandya at 0.40 lakh.
The top three positions are undertaken by former cricketers when it comes to mentions. Kapil has the highest mentions in the last quarter (8.8 lakh), Dhoni (6.2 lakh), Irfan Pathan (4.27 lakh), and Kohli (3.45 lakh).