Kuberaa Registers Decade-Low Advance Bookings for Dhanush in Tamil Nadu
Sekhar Kammula’s much-anticipated Tamil debut, Kuberaa, is off to an unexpectedly quiet start in Tamil Nadu, marking one of the last ten years’ weakest bookings for a Dhanush film.
Despite initial curiosity surrounding the collaboration between acclaimed Telugu filmmaker Sekhar Kammula and Kollywood star Dhanush, the film has failed to ignite strong pre-release momentum in Tamil Nadu. Urban centers like Chennai, Coimbatore, and Madurai—traditionally strongholds for Dhanush—have reported underwhelming ticket sales before release day.
This lukewarm response is especially surprising given that Kuberaa follows the success of Raayan, where Dhanush played both lead actor and director. Even niche projects like Captain Miller fared significantly better during bookings.
Industry observers point to a lack of impactful promotions and a disconnect between the film’s message-driven narrative and the expectations of the Tamil audience. Even though Kuberaa addresses a topic that is relevant to society, one that Dhanush is familiar with, it seems the movie’s marketing campaign fell short.
It’s interesting to note that Sekhar Kammula’s large regional fan base and the inclusion of seasoned actor Nagarjuna are helping the movie do somewhat better in Telugu-speaking states. Tamil Nadu is still the crucial market, though, and it will ultimately dictate the movie’s overall box office trajectory.
All eyes will be on the first word-of-mouth and critical reviews as early shows are set to start in the next day. A strong reception could still rescue the film over the weekend. For now, Kuberaa walks a fine line, entering cinemas with low expectations—a rarity for a Dhanush-led project.
