Sanjay Leela Bhansali’s Love & War is among the most anticipated Hindi films currently in production. Featuring Ranbir Kapoor, Alia Bhatt and Vicky Kaushal in the lead roles, the period drama has generated considerable attention due to its star-studded cast and the scale associated with the project.
The latest development surrounding the film’s digital rights has now become a talking point in Bollywood trade circles.
ZEE5 Reportedly Acquires Digital Rights
According to industry reports, ZEE5 has secured the digital streaming rights to Love & War for around ₹25 crore. The reported figure has drawn attention because of the film’s large-scale production and the popularity of its principal cast.
The reported deal has also led to discussions about the current OTT market, where streaming platforms are reportedly taking a more cautious approach toward acquiring expensive digital rights.
Expectations Surround the OTT Deal
Given the combination of Bhansali’s direction and the presence of Ranbir Kapoor, Alia Bhatt and Vicky Kaushal, there had been expectations of a substantial digital deal for the film.
However, the reported ₹25 crore figure indicates that the film’s OTT rights have been valued differently from what some industry observers may have anticipated. The exact terms of the agreement and whether the reported amount represents the complete digital rights package have not been officially disclosed by the makers or ZEE5.
Love & War Set for 2027 Release
Love & War is a period drama directed by Sanjay Leela Bhansali. The film brings together Ranbir Kapoor and Alia Bhatt again, with Vicky Kaushal joining them as the other lead.
The movie is scheduled to have a grand theatrical release on January 21, 2027. With production underway and anticipation continuing to build, further details about the film’s theatrical campaign, music and digital release are expected to emerge in the coming months.
