Meta to limit ads targeting teens on Facebook, Instagram

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Meta has announced that it is bringing further updates to its ad system, including removing gender as an option for advertisers to reach users under 18 on Facebook and Instagram.

Starting in February, advertisers will only be able to use age and location to reach teens, the company said in a blog post on Tuesday.

Age and location will be the only information about a teen that the company will use to show them advertisements, which will make sure that teens see ads that are meant for their age and products and services available where they live.

Moreover, starting in March, users under 18 will have more ways to manage the types of advertisements they see on Facebook and Instagram with Ad Topic Controls.

Teens can also choose to hide any or all advertisements from a specific advertiser.

“The topics we already restrict in our policies will be defaulted to See Less so that teens can’t choose to opt into content that may not be age-appropriate,” Meta said.

“We’ve added a new privacy page with more information for teens about the tools and privacy settings they can use across our technologies,” it added.

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