Ever since Mirai was announced, anticipation has been steadily building, with every update further exciting the audience. This positive buzz has given People Media Factory a much-needed boost, helping them recover from a series of underwhelming box office performances.
Made on a budget of ₹60 crores, Mirai was designed to be visually spectacular and grand in scale. Remarkably, even before its theatrical release on September 12, the film has already turned profitable. Reports suggest that the producers earned ₹45 crores from non-theatrical rights alone, securing a table profit of ₹20 crores ahead of release — a notable achievement in today’s challenging film market.
This year, many big-budget and mid-range films struggled to break even, often chasing pan-India trends with inflated budgets. In contrast, Mirai’s star Teja Sajja opted for a smart, calculated approach, contributing to a commercially viable project.
Despite several buyers offering premium prices for theatrical rights, the producers chose to release the film themselves — a move that reflects their confidence in the content, particularly after the trailer received an overwhelmingly positive response across multiple languages.
Mirai demonstrates that high-quality cinema can be achieved without overspending or relying solely on star power. People Media Factory has struck a delicate balance between cost and quality, setting a new benchmark for how films can, and perhaps should, be made in the modern era.
