Mega daughter Niharika Konidela turned into a film producer. Niharika, who has so far produced short films and web series under her Pink Elephant Pictures banner, ventured into the production of feature films to be released in theaters. She started her first film as a producer on Friday, November 17, 2023.

The pooja programs for the film were held at Annapurna Studios in Hyderabad, with Hero Varun Tej clapping for the moment scene and Nagababu switching on the camera. The film is being produced by Niharika Konidela under the banners of Pink Elephant Pictures L.L.P. and Sriradha Damodar Studios, with Venky Kudumula directing. Noted producer Allu Aravind gave the script to the film unit members, including Niharika Konidela and director Yaduvamshi.

On this event, producer Niharika Konidela said, “Until now, we have been producing web series and short films under our Pink Elephant Pictures banner. This is our first feature film, and we are co-producing it with Sriradha Damodar Studios. We are very excited, but also a little nervous. Yaduvamshi is making his directorial debut with this film, and we have a great team and concept. We are sure that everyone will like it. We feel that making a film with so many new people is a big responsibility, but we believe that Telugu audiences will always support good films.”

Film director Yaduvamshi said, “Pink Elephant has been providing concept-based content to the audience so far. This is their first feature film, and I am delighted to be working on it with newcomers. We are introducing 11 heroes and 4 heroines through this film. I believe that I will live up to the opportunity that I have been given. The shooting will start soon, and we hope that everyone will support us.”

Music director Anudeep Dev said, “I am transitioning from a singer to a music director with this film. I am already composing the songs. Thank you to Niharika for believing in me. Our director, Yadu Vamsi, has delivered an extraordinary script. I have never heard such a narration before. The music has a lot of scope. Thank you to director Vamsi, other actors, and technicians.”

Fani, head of Sriradha Damodar Studios, said, “My wife Jaya and I are making our debut as producers with this film. We decided to produce films with good content, and we are very happy to have Pink Elephant accompanying us on this journey. Content is king, and that is why we want to make films with different content.”

Sandeep Saroj, Yashwant Pendyala, Trinath Verma, Prasad Behara, Ishwar Rachiraju, Manikantha Parasu, Lokesh Kumar Parimi, Shyam Kalyan, Raghuvaran, Sivakumar Matta, Akshay Srinivas, Sharanya Suresh, Tejaswi Rao, Vishika, Shanmuki Nagumanthri, and others are acting in this film.