Myntra’s EORS 18 set to go live on June 1

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Myntra’s fashion carnival

Myntra, a popular fashion, beauty, and lifestyle platform in India, has announced the 18th edition of its flagship event, the ‘End of Reason Sale’ (EORS), scheduled to take place from June 1.

Early access to the sale will be available from May 31 for members of Their loyalty program, Myntra Insiders. The fashion carnival will offer millions of users from various cities and towns access to 2.1 million styles from 6,000 brands, with attractive discounts never seen before.

Its extensive network of over 17,000 Kirana Partners will contribute to seamless delivery across the country. Sharon Pais, Chief Business Officer of Myntra, expressed excitement about the event and highlighted the opportunity for customers to save on fashion and elevate their fashion quotient.

myntra eors
fashion carnival

The sale will feature hourly offers and a wide selection of fashion, including GenZ trends, global and direct-to-consumer (D2C) brands, sneakers, premium and ethnic wear, and gadgets. Additionally, customers can expect rewards, coupons, limited-time deals, and bank discounts from ICICI, Kotak, and Paytm.

It has also introduced new app features to enhance the shopping experience, such as vernacular search, MyStylist, MyFashionGPT, and tools like the product finder and Skin Analyser. Young shoppers will have the opportunity to explore Myntra’s FWD proposition and shop from leading brands like hersheinbox, bostreet, Sassafrasm Street 9, and TokyoTalkies.

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