To help companies keep up with the fast pace of change, Google has developed a machine learning model that automatically identifies if business hours are likely wrong and then instantly updates them with AI-generated predictions.
Over the past few years, businesses have experienced a lot of change — including constantly updating operating hours based on changing pandemic-related restrictions.
“With the new AI-first approach, we’re on track to update the hours for over 20 million businesses around the globe in the next six months — helping you know exactly when your favorite store, restaurant, or cafe is open for business,” said Google.
The company is also enlisting the help of the Google Maps community — including Local Guides and even the business owners themselves through their Google Business Profile — to verify the information it predicted.
“We’re also experimenting with ways we can use imagery to make updates to other helpful information,” it said in a statement.
For instance, starting in the US, Google is launching a third-party imagery pilot to let people see the most up-to-date speed limit information in their towns.
Over time, this technology will bring more details to the map that can help make your drives safer and more efficient — like where potholes and school zones are or where new construction is happening.
“AI, imagery, and Duplex technology will continue to play a critical role in helping make Google Maps the most comprehensive and useful map possible,” said Google.