The highly anticipated fantasy sci-fi film ‘Kalki 2898 AD,’ directed by Nag Ashwin and starring national sensation Prabhas, is generating buzz, particularly among younger audiences. The film’s creators are leveraging the characters Bujji and Bhairava to captivate children’s interest by offering themed merchandise such as Bujji Vahana toys, Bhairava stickers, and T-shirts. These items are not only being sold but also gifted to the children of celebrities to boost the film’s promotion on social media.
Recently, Ram Charan’s daughter, Kleenkara, received these delightful gifts. Upasana, Ram Charan’s wife, shared a photo on her Instagram story of Kleenkara playing with a Bujji doll, which quickly went viral. The film, featuring an ensemble cast including Amitabh Bachchan, Kamal Haasan, Pashupati, and Rajendra Prasad, is produced on a grand scale by Ashwani Dutt under the banner of Vyjayanthi Movies. The musical score is composed by Santhosh Narayanan.