PVR Pictures has changed its name to PVR INOX Pictures
PVR Pictures and INOX, two prominent film exhibition brands in India, have merged to form PVR INOX Ltd. As a result of this merger, the motion picture arm has been renamed PVR INOX Pictures. PVR INOX operates an extensive network of 1,689 cinema screens in 361 properties across 115 cities in India and Sri Lanka, holding a significant 43 percent share of multiplex screens in India.
With the highest admissions per screen and the fifth highest screen count globally, PVR INOX brings together two strong leadership teams and a wide range of premium cinema locations in India and Sri Lanka.
Sanjeev Kumar Bijli, the Executive Director of the company, expressed that PVR INOX Pictures aims to become the most innovative, exciting, and enjoyable platform for sharing stories with the Indian audience. The merger between PVR Pictures and INOX creates unprecedented opportunities due to the combined strengths of both entities. PVR INOX Pictures will continue to collaborate with content producers worldwide, enhancing the quality and variety of content available to Indian consumers.
The newly formed PVR INOX Pictures is well-positioned to provide value and opportunities for international producers, sales agents, the independent film community, and studios alike.
