Rajamouli at Kuberaa Event: “Cinema Is About Passion, Not Preaching”
Celebrated filmmaker SS Rajamouli graced the pre-release event of Kuberaa as the chief guest last night and delivered an inspiring speech that struck a chord with the audience.
Rajamouli began by appreciating director Sekhar Kammula, calling him a “stubborn” filmmaker—but in the best sense. “Sekhar is someone who doesn’t compromise. He chases his vision, no matter the situation or consequences. That stubbornness is what gives his films their unique soul,” he said.
He went on to praise Nagarjuna, Dhanush, and the cast for their dedication and authenticity. “Their efforts are sincere and deeply rooted in the story they’re telling,” he noted.
However, Rajamouli was quick to emphasize a key philosophy in his own approach to filmmaking: “I am not a teacher. I am a storyteller.” He cautioned against overly preachy cinema, saying that stories should move audiences emotionally, not lecture them. “The audience should connect with the characters, feel their emotions, and enjoy the journey,” he explained.
The Baahubali director also opened up about the importance of family, calling it the “biggest strength” in life. He credited his father, Vijayendra Prasad, his wife, and his son for being his pillars of support throughout his journey. “Without their encouragement, I wouldn’t be standing here today,” he said warmly.
Closing his address, Rajamouli spoke directly to young filmmakers and fans in the crowd: “Discipline and hard work—these are the true keys to success. Dream big, and give it your all. Cinema is not about preaching. It’s about passion.”
With his powerful words and grounded wisdom, Rajamouli added emotional depth to the evening, further amplifying the buzz around Kuberaa ahead of its June 20 release.

