Rana Daggubati on Cinema Affordability: South vs North India
Actor Rana Daggubati, known for his iconic role in Baahubali, recently shared insights on why cinema remains more affordable and thriving in the Telugu states of Andhra Pradesh and Telangana compared to northern cities like Mumbai and Delhi.
With over 15 years in the industry, Rana emphasized that the Telugu film industry’s success stems from its diverse storytelling, ranging from big-budget blockbusters to smaller, content-driven films that appeal to a wide audience. This variety has helped sustain a strong theater business in the region.
“The cost of movie-viewing in Andhra Pradesh and Telangana is still reasonable, unlike in the northern metros where ticket prices are significantly higher,” Rana noted.
Despite the rise of digital platforms like OTT, YouTube, and various apps, theaters in cities like Hyderabad and Visakhapatnam continue to draw crowds. Even smaller towns support single-screen theaters, which remain viable due to the mass appeal of local films.
Rana also pointed out a global trend: a decline in the number of theaters. “Seven years ago, there were three times more theaters than today,” he explained. Changing viewer habits and the explosion of digital content options have transformed how audiences consume entertainment.
Nonetheless, in the Telugu states, the cinema culture remains robust, balancing affordability with high-quality entertainment, keeping the theater experience alive and thriving.
