Home Business Realme to introduce new brand, product strategy at IFA 2020

Realme to introduce new brand, product strategy at IFA 2020

Chinese smartphone maker Realme on Monday said it will introduce a new brand and product strategy at the IFA trade show here in early September.

Having the brand well-established in India and Southeast Asia, Realme is now expanding its footprint to Europe with an aim to turn it into its core strategy market.

“‘Realme’s debut at the IFA corroborates the brand’s growth in the international market and is a major step forward. As an international brand, Realme is strongly focused on its globalization strategy while further deepening its localization strategies for various markets,” the company said in a statement.

To spearhead the growth and business operations in the new market, Realme has elevated Madhav Sheth, Vice President, Realme, and CEO, Realme India, to head the European market too.

In its next phase of growth, Realme will look at the Latin America region and continue introducing trend-setting products for the market.

Realme announced that they will launch the Realme 7 series in India on September 3. The company will introduce Realme 7 and Realme 7 Pro under the new series.

The Realme 7 is expected to feature a 6.5-inch FullHD+ IPS LCD display with a 90Hz refresh rate and 120Hz touch sampling rate. Realme 7 Pro will feature a 6.4-inch FullHD+ Super AMOLED display.

Most Popular

Bangladesh records 1,493 new Covid-19 cases

Bangladesh has reported 1,493 new Covid-19 cases, taking the tally to 403,079, health officials said on Wednesday. The death toll climbed to 5,861 after 23...

Facebook’s Workplace brings new features on its platform

Enterprise social platform Workplace from Facebook on Wednesday said that it has brought in a number of user-friendly updates to enable faster connectivity, accessibility,...

Current India U-16 batch can qualify for U-17 FIFA WC, says Vikram Singh

Former India U-16 team captain Vikram Partap Singh believes that the current batch under head coach Bibiano Fernandes is better than his own batch...

Apple ramping up efforts to build Google search alternative: Report

Apple is reportedly ramping up its efforts to develop an alternative to Google search as the search engine giant has come under antitrust scrutiny...
FMIM Ad