Among the several films that arrived in theatres this week, Sahaa has managed to attract attention following the viral response to the bold challenges issued by its lead cast on social media. The film’s team has now been actively meeting audiences at theatres and thanking them for their support.
During one such theatre visit, the team openly expressed its disappointment over the number of shows allocated to Sahaa in Hyderabad. Actor Shiva Kumar Kasaram reportedly said that the film had not received a fair share of screenings, with only a limited number of shows scheduled, most of them during morning and afternoon slots.
Team Wants More Prime-Time Shows
According to Shiva Kumar Kasaram, evening and night screenings are particularly important for a small film, as these are the prime hours when audiences are more likely to visit theatres. He feels that having more shows during these slots could help Sahaa attract better footfalls and build momentum.
However, the film is facing a difficult situation at the box office due to heavy competition. Sahaa released alongside five other new films this week, while the already-released Irumudi and Hanuman Ansh are continuing their strong theatrical runs.
Occupancy Will Decide the Show Count
With several films competing for screens, exhibitors are under pressure to distribute shows based on audience demand and business potential. As a result, it has become challenging for every new release to secure prime-time slots.
For Sahaa, the immediate priority is to make the most of the shows it has already received. If those screenings witness strong occupancy and manage to sell out, multiplexes and theatres could consider adding more shows.
Ultimately, the film’s audience response will determine its theatrical journey. Strong bookings over the next few days could give Sahaa the push it needs to secure additional shows and expand its presence in theatres.
