Home Technology ShareChat acquires video production firm HPF Films

ShareChat acquires video production firm HPF Films

Home-grown social media group ShareChat on Wednesday said it had acquired HPF Films, a video production company specialized in digital content.

The acquisition is aimed at helping ShareChat and its short video platform Moj, a TikTok rival, to strengthen their efforts towards building a better content ecosystem, establishing a stronger creator fraternity, and augmenting their advertising solutions for brands, the company said, without disclosing the amount spent for the new acquisition.

Started in 2018, HPF Films has ideated and produced over 3,500 titles across different formats including web-series, digital ads, short films, and documentaries for more than 20 brands like Meesho, OKCredit, ixigo, and Ola among others.

“As ShareChat continues on the aggressive growth journey, it is important for us to invest and build capabilities required to sustain growth on a large base,” Manohar Charan, VP – Corporate Development and Strategic Finance, ShareChat, said in a statement.

“This acquisition will help us build a framework for our creators and nurture them to evolve as influencers on the platform.”

With the acquisition, a 25-member team from HPF Films has already joined ShareChat and will be contributing towards content operations, digital marketing, creative solutions, and creator management for both ShareChat and Moj.

“Given our expertise, we will assist the creators on ShareChat and Moj for better content creation through workshops, training, etc. and strengthen the content operations and ad solutions,” said Navin Lalwani, Chief Operating Officer, and Co-founder, HPF Films.

HPF Films has developed its video production and content capabilities across 12 Indic languages.

Currently, it owns over 100 channels across multiple digital platforms, with a network of more than 120 collaborating artists.

ShareChat said it presently has over 130 million monthly active users, while Moj has over 50 million monthly active users.

The company last month announced the acquisition of Circle Internet, a hyperlocal information platform.

Most Popular

DC win toss and bowl against SRH, Ishant Sharma returns

Delhi Capitals won the toss and chose to bowl first against Sunrisers Hyderabad at the Sheikh Zayed Stadium in Abu Dhabi on Tuesday. DC...

IAMAI calls meet over new Google Play Store payment system

With the developers and payment gateway players criticising new Google in-app purchase policies where those using Play Store to sell digital services will be...

Chinese espionage case: Delhi court denies bail to journalist

A Delhi court on Tuesday dismissed the bail application filed by freelance journalist Rajeev Sharma, who was arrested for allegedly working for Chinese intelligence. Denying...

Actor Sonu Sood honoured by UNDP

Actor Sonu Sood has been honoured with the prestigious SDG Special Humanitarian Action Award by the United Nations Development Programme (UNDP), for helping thousands...