Snap introduces new generative AI feature for paid users

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New generative AI feature from Snap

Snap, the parent company of Snapchat, has introduced a new generative AI feature for its paid subscribers.

Now, when Snapchat+ subscribers interact with My AI chatbot, they can send it Snaps of their activities and get a customized, generative Snapback that carries on the conversation.

“Snap My AI a picture of your pizza, OOTD, or even your furry best friend, and My AI may respond with a Snapback in reaction to what you’re doing. So, if you Snap My AI your latest grocery haul, it might recommend a recipe!” the company said in a blog post on Wednesday.

ai chatbot
Snapchat+ subscribers interact with My AI chatbot

Snaps shared with the chatbot will be stored and might be utilized to enhance the product experience.

“While it was designed to avoid biased, incorrect, harmful, or misleading information, mistakes may occur, so please do not rely on it for advice,” the company added.

The ‘My AI’ chatbot was introduced in February this year as an experimental feature for Snapchat+ subscribers. Later, in April, the company announced to roll out the chatbot to all users globally with new features.

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