Tollywood Box Office Update: Paradha, Meghalu Cheppina Prema Katha, and Bread Butter Jam Struggle to Impress
This Friday witnessed the release of three Telugu films — Paradha, Meghalu Cheppina Prema Katha, and Bread Butter Jam. Unfortunately, none of them managed to create much buzz at the box office.
Paradha, directed by Cinema Bandi fame Praveen Kandregula and starring Anupama Parameswaran, was touted as a socially relevant film addressing women’s empowerment and superstitions. However, despite its noble intentions, the film received mixed to negative reviews, hampering its chances of a strong run.
On the other hand, Meghalu Cheppina Prema Katha, featuring Naresh Agastya and Rabiya Khatoon, did enjoy some pre-release attention when Prabhas promoted it on social media. But the movie disappointed critics, limiting its prospects at the ticket windows.
Meanwhile, Bread Butter Jam, the Telugu-dubbed version of a Kollywood film with the same title, failed to make any impact. With no star power or promotional push, Telugu audiences were barely aware of its release.
After the lackluster performance of biggies like Coolie and War 2, these small films added to the ongoing box office slump. Exhibitors are facing a tough time, with little sign of recovery on the immediate horizon.
