Yash-starrer ‘Toxic’ has reportedly faced a major setback at the box office, and now the film’s post-theatrical business is said to be facing its own challenges. According to a report by Bollywood Hungama, the film’s OTT valuation has dropped significantly following its underwhelming theatrical performance.
The report claims that the makers had earlier received an offer of around Rs. 150 crores from a leading streaming platform. However, the team was reportedly seeking more than Rs. 200 crores, expecting the film’s theatrical success to drive up its digital value.
The report further stated that the film’s theatrical performance has had the opposite effect, with digital platforms now reportedly offering as little as Rs. 30 crores for the post-theatrical streaming rights across all languages. According to the same report, ZEE5 has made the highest offer so far.
With the OTT valuation reportedly falling sharply, the makers are said to be considering a new edit specifically for the digital version. The idea is reportedly to improve the film’s reception on streaming platforms and potentially secure a better deal.
‘Toxic’ received largely negative reactions from critics and audiences following its theatrical release. The reported decline in its OTT valuation adds another challenge for the team, making the film’s post-theatrical journey an interesting one to watch.
