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Trends strengthens connect with consumers during Bathukamma festival through an interesting consumer contest

India’s largest and fastest growing apparel and accessories specialty chain of Reliance Retail, TRENDS, is strengthening the connect with consumers across the small towns of Telangana, through an interesting contest during the auspicious Bathukamma Festival.

Bathukamma festival is an important cultural festival of Telangana, dedicated to the worship of the Mother Goddess – and is celebrated with a lot of devotion, piety and religious fervor.

It is a Floral Festival, celebrated by women in the region and symbolized by beautiful Floral arrangements for worshipping The Mother Goddess and is particularly more significant in the small towns of Telangana.

Trends, by virtue of its presence and reach in the small towns of Telangana, has planned an interesting contest for its consumers in small towns, centred around Bathukamma.


Trends in the small town of Bathukamma, would be connecting with consumers for the auspicious Bathukamma festival, through an interesting “Selfie with Bathukamma Contest”. The contest is about by inviting entries from its customers, to share a selfie of themselves along with their “Bathukamma Flower Arrangements”, done by them in their homes, in their worship of The Mother Goddess. Consumers would have to send their entries on a dedicated WhatsApp number of Trends.

The selfie / photo which is adjudged as the “Best Decorated “Bathukamma” will be awarded the First Prize – A gift card worth 1500/- & 2nd will – A gift card worth 1000/- Not just that, every participant will get a Trends discount coupon which can be collected from the nearest Trends small town store. The contest will end on 14th Oct-21.

The announcement about the contest will be through Whatsapp communication to consumers as well as Trends Leaflets that will reach consumers through door-to-door distribution.

Eminent people from these small towns, will adjudge the entries.
Post receiving the entries, Trends would send out ‘Thank You’ messages to applicants on Whatsapp for their participation. The Winner’s announcement also will be made to all participants on WhatsApp.
The first prize winner will be invited to the Trends small town store in the respective towns and the 1st prize –worth 1500/- & 2nd Prize 1000/- will be presented by either renowned lady doctor or Sr. Lady officer in Govt. office like Municipal / police dept..
For further details, please contact the nearest Trends store in your town.

Trends association with the Bathukamma Festival in Telangana reiterates Trends’ continuous efforts to strengthen connect with consumers, by integrating with important festive and social occasions that are a part of consumers’ everyday lives.

In keeping with the spirit of the Bathukamma festival in Telangana, Trends is joining with consumers across Telangana in their celebrations by offering the latest designs and options of Sarees in its stores to suit the occasion.

With its wide range of fashionable and affordable merchandise, Trends offers consumers an unparalleled choice of apparel options to look fashionable every day; to get noticed and get people talking!

Trends’ Digital assets:

Facebook: https://www.facebook.com/RelianceTrends
Twitter: https://twitter.com/RelianceTrends
Instagram: https://www.instagram.com/reliancetrends/
Youtube: https://www.youtube.com/user/RelianceTrendsLive
Website: https://www.trends.ajio.com

About Trends

Trends is India’s largest and fastest growing fashion destination with a strong network of more than 1000 stores, across 600 cities across all its formats. It also houses more than 100 national and international apparel & accessory brands along with 20 own brands across men, women and children categories to fulfill every customer need.

Reliance Trends own brands include, AVAASA – a range of Indian wear for women offers the finest collection of Salwar Kurta Sets, Churidar Sets and a fast-evolving Mix-n-Match range of garments RIO – a vibrant range of snazzy trends for young women, FIG – Fashion wear for discerning, independent & working women. Fusion – a brand with range of fusion wear for women where east meets west & style meets comfort. Network – range comprises of formal office wear collection for men and women. Netplay – range showcases a smart casual collection for the evolving workplace. DNMX – range for the youth of India, offering them exclusively crafted fashion garments like Denims, T shirts etc. Performax – the specialized active wear brand, which supports performance in sporting activity.

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