Posted [relativedate] at [relativetime time_format=”H:i”]
Telugu news channels are eagerly waiting for the election heat to catch up. There have been instances where, channels running in loss, posted profits in crores post the elections. It is during the Assembly elections; these news channels make most of their profits. TDP and YSRCP were the only horses that competed in 2014 AP Assembly elections. Thanks to Pawan Kalyan, the TDP had a safe run in the elections.
Apart from elections, the Telugu news channels have come up with another source of revenue. That is none other than, Katthi Mahesh.
The self-claimed critic has been highly vocal in bashing Pawan Kalyan on electronic media, social networking sites, and even by holding press-meets. From last 4-5 months, Katthi Mahesh had more coverage than Chandrababu and YS Jagan together combined. The TRPs generated for a Katthi Mahesh program are outclassing Chandrababu Naidu’s speech and YS Jagan’s counter speeches.
The Telugu news channels are projecting ‘Katthi Mahesh’s’ issue as the most critical thing in both the Telugu states. And interestingly, even the common man is more interested in Katthi Mahesh and Pawan Kalyan Fans war than anything else. If the same thing continues, maybe, even during 2019 Assembly elections, we might see Katthi Mahesh more than News readers itself.
