“x” Advertisers now have an additional level of control
X(Twitter) has made remarkable strides in developing tools for brand safety, empowering advertisers to harness their platform’s potential while carefully curating the context in which their advertisements are displayed.
The introduction of pre-bid Adjacency Controls serves as a prime illustration of our dedication. Over 1,900 global publicists now utilize this solution to prevent their ads from being associated with undesirable keywords and handles, boasting an efficacy rate exceeding 99%.
This month, we’re broadening our leading partnerships and capabilities related to Adjacency Controls. These enhancements will enable publicists of all kinds to fulfill their unique suitability requirements on a larger scale and with greater automation. These advanced features will collaborate to provide X advertisers with an elevated level of protection against unintended associations.
