Elon Musk’s X platform has introduced a new feature called Creator Targeting, allowing advertisers to choose specific content creators for their ads. This move aims to prevent ads from appearing next to controversial or offensive content, providing advertisers with greater control over their ad placements.
The Creator Targeting program enables advertisers to use X Ads Manager to run ads against the content of their chosen creators. This development follows past instances where brands pulled their ads from X due to concerns about ad placement next to controversial content.
X also plans to add the ability to serve ads only on individual creators’ profiles, further enhancing brand safety. Since launching the ad revenue sharing program last year, over 80,000 creators have joined X to monetize their content.
