YouTube Music and Premium hit 80 mn paid subscribers


YouTube has surpassed 80 million Music and Premium subscribers globally, including trial users. It is 30 million subscribers more than the 50 million video streaming platform announced last year.

“YouTube’s twin engine of revenue — subscriptions and ads — is the real deal,” said Lyor Cohen, global head of Music, at YouTube. According to Cohen, there were many reasons behind this increase in subscribers.

The company has leveled up ‘YouTube Premium’ with features like afterparties, which give users unique access to Livestream content and access discounts on the newest Google hardware and services.

‘Premium’ allows fans to immerse themselves in what they love and helps them explore it in depth. The Music app has over 100 million official songs, “plus an expansive catalog of live performances, remixes, and diamond in the rough deep-cuts”.

It makes it easier for users to enjoy every music format: long-form music videos, short-form videos, live streams, podcasts, and more, Cohen said.

The company offers a platform to users where they can find music, listen to it, and interact with it. Recently, the video streaming platform announced a new feature called “Go Live Together” that would allow eligible creators to invite a guest to live stream with them.

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