Call it Jagan’s overconfidence or YSRCP’s intentional distance with media, the ruling party TDP is way ahead of YSRCP when it comes to advertisements and media campaigning. With more than five channels in hand, the ruling party TDP is gaining buzz with many promotional ads directed by the filmmaker Boyapati Srinu. Despite one or two ridiculous ads, many of these ads dwelled into the common people better than that of 2014’s elections.
CBN is making sure that these highlights and schemes of Government sink into the TV viewers by telecasting them more often and during the times of prime news. However, the case is contrary when it comes to the Opposition party YSRCP. Jagan is neither making any promotional ads not concentrating on other media except his own channel Sakshi. He is rather interested in boycotting other media channels quite often which telecast programs against YSRCP and its leaders.
Media campaigning might not be a big thing but it will show its own impact on the minds of some TV viewers in countryside. Along with the news channels, TDP is getting popular on social networking sites as the Tech savvy CM made it sure to promote his party to reach for the young people as well. Political experts opine that Jagan should step out of his Sakshi cocoon to have wider reach.
