By following the “budget phone” route, there has been much benefit for Google as the overall Pixel unit sales in the second quarter (Q2) of 2019 did grew more than twice year-on-year (YoY). This has been revealed by CEO Sundar Pichai informed the investors. Google sold twice as many devices in Q2.
The Google CEO did attribute the success of the Pixel line-up that — including Pixel 3A, which has a starting price of $399 — to an expanded distribution network.
Judging by Beating Wall Street expectations, Google’s parent Alphabet did post revenue of $38.9 billion and a profit of $9.9 billion in its second-quarter earnings for 2019. This has been revealed by The Verge.
The tech giant has no doubt never broken out of given Pixel sales earlier, thus, making it difficult to count how many more units this increase does involve. It is a known fact that Google sold twice as many devices in Q2.
The twice YoY growth touted has appeared on the scene following a doubling of the existing phone line-up with mid-tier devices. This leads on to the flagship models
Pichai’s last comments about Pixel that came along in October 2018 thus following a question by an analyst as to why Google’s phone line-up was not more successful. Cited reasons at the given time do not include enough product inventories, and there is a need for a better go-to-market strategy as well as retail availability.
This comes ahead of the Internet giant’s annual “Made by Google” event, usually held in October, where it does announce its next-generation Pixel devices. Google as mentioned earlier as managed to Google sold twice as many devices in Q2.
As part of Google’s Q1 2019 earnings call in April, Google had rather had to acknowledge that they do not sell as many Pixel 3 phones as they had indeed hoped for. Rather than having growth in their third year of Pixel phone releases, Q1 indicated lower year-on-year sales, which is indeed a wrong-direction type of trend.
For Q2, Google has indeed a much more positive message to share around Pixel sales and it is also likely that the Pixel 3a and Pixel 3a XL have been in May. The arrival of those combined with wider distribution to of course more carrier and retail partners certainly have proved to be a boon.
Based on the present Q2 earnings call, Google CEO Sundar Pichai said that the overall Pixel unit sales in Q2 do grow more than 2 x years over the year. Also, this quarter immediately follows a quarter where Google did admit that Pixel sales were indeed lower.
Now, there are a couple of things to keep in mind. For one, new phone introductions always do mean a boost in sales, so since Google does not release a new phone in Q2 of last year, it is not all surprising that this year would indeed show a big boost. Additionally, Google does not exactly break out the number of phones as they sold in Q2 2018 as compared to this quarter. All that is known is that they did sell more and for Google, that appears to be an achievement.
