Mass Maharaja Ravi Teja’s latest outing Irumudi has arrived in theatres amid encouraging buzz. Directed by Shiva Nirvana, the emotional action drama has opened to positive early reports, with Ravi Teja’s performance becoming one of the major talking points. The film is also being viewed by many as a potential comeback for the actor.
Meanwhile, an interesting update has emerged regarding the film’s digital rights. According to the latest reports, Netflix has acquired the post-theatrical streaming rights of Irumudi. The deal is reportedly valued at around Rs. 14 crore, making it a notable non-theatrical agreement for a Ravi Teja starrer.
Reports further suggest that the OTT deal was finalized before the film’s theatrical release. With Netflix coming on board as the streaming partner, Irumudi is expected to reach a much wider audience once its theatrical run concludes.
The film revolves around an emotional family story while incorporating action and drama. Ravi Teja plays the central character, with Priya Bhavani Shankar appearing as the female lead and Baby Nakshatra portraying his daughter. Their emotional relationship forms an important part of the narrative.
Produced by Naveen Yerneni and Y. Ravi Shankar under the Mythri Movie Makers banner, Irumudi features music composed by G. V. Prakash Kumar.
With a reported Rs. 14 crore OTT deal already in place and positive early reactions from theatres, the film now has an important theatrical run ahead. It remains to be seen whether Irumudi can translate its initial momentum into a successful box-office journey before making its way to Netflix.
