Little Hearts Targets Gen Z Buzz Amidst Big Releases
The small yet promising film Little Hearts is set to release the day after tomorrow, clashing with Anushka Shetty’s Ghaati and Siva Karthikeyan’s Madharaasi. Despite competing with big names, the film has managed to generate notable attention on social media.
Aimed primarily at Gen Z, youth, and social media audiences, Little Hearts is banking on digital traction to carve its space. If it clicks, the film could pave the way for more social media talents to transition onto the silver screen.
The film’s lead, Mouli Tanuj Prashanth, who rose to fame with short films, memes, and web series appearances, turned heads with his breakout project 90s. Now, with Little Hearts, he is betting big on establishing himself as a mainstream actor.
Promotions for the film have been quirky and unconventional, mirroring the online culture it seeks to attract. The team has organized special student premieres and released funny videos, one of which has already gone viral, sparking additional buzz. While not relying on heavy promotions, the makers are taking a focused and honest approach to reach their audience, which has so far proven effective.
For Mouli, who has steadily climbed from digital platforms to the big screen, Little Hearts is a crucial milestone. A success here could not only shape his career but also open doors for countless other young creators aiming to break into cinema.
With genuine grassroots energy and rising online hype, all eyes are now on how Little Hearts performs at the box office.
