On one side the Yellow media like ABN, TV9 are busy telecasting programmes and debates against the Janasena and its Chief Pawan Kalyan, on the flip side, the Janasenani is preparing shockers to the entire Yellow camp.Going into the details, Pawan Kalyan who was criticised for not having coverage for his Political meetings is proving to be the best manager of media these days. After launching the fortnight magazine of Shatagni, the Chief and his subordinate bought the 99TV to have coverage.
This made the channels like ABN and TV9 irritated as their TRPs stolen by the 99TV which used to be in losses. Now Pawan went a step further and invited Mutha Gopala Krishna who owns the Vasavi Print Media. Gopala Krishna is the only Vysya leader used to be in the United AP and he owns the famous Telugu daily Andhra Prabha. Also, he has got some stakes in the English daily, the Indian Express. Roping in such leader will boost the party in terms of Politics and also it will have more coverage in the media.
Now the Yellow camp and its media circles are scratching heads to counter Janasenani but they are unable to stop his rapid growth in AP Politics. Adding more fuel to the flame, Mutha’s son is planning to bring an English News Channel to the AP and via this channel, Pawan is going to host the India Ahead programme to address the issues of AP. Already the popularity and TRPs of ABN and TV9 have fallen to the lowest. With an addition of newspaper, the ratings might see a new low.