Porsche has made a car ride comfortable by introducing Holoride’s Virtual Reality Technology. Passengers while traveling discover the universe.
It is possible to discover the universe from the back seat of a Porsche: at the Startup Autobahn, Expo Day in Stuttgart’s Wagenhallen venue, the sports car manufacturer and the startup “chloride” have highlighted what entertainment can be in the future for passengers in a Porsche. Therefore, Porsche to use Holoride’s Virtual Reality is a fact.
The aim of the joint project between Porsche and “holoride” is to be able to give passengers the opportunity of immersing themselves in virtual entertainment worlds. For this, a VR headset with sensors is rather paired to the vehicle so that its content can be adapted to the car’s driving movements in real-time. For example, in case the car is being driven around the curve, the space shuttle that the passenger is virtually traveling in will also in fact change direction. This does result in a highly immersive experience, which significantly does reduce the symptoms of motion sickness. In the future, the system will also be able to evaluate navigation data to be able to adapt the length of a VR game to the given calculated duration of the journey. Also, the technology can indeed be used to integrate other entertainment services such as films or virtual conferences for productivity in the passenger seat. Porsche to use Holoride’s Virtual Reality is very interesting to take note of.
Making use of the Startup Autobahn platform, the up-and-coming company has now indicated that their “holoride” software works seamlessly with manufacturers’ vehicle data for motion-synchronized, real-time generation of virtual reality (VR) and cross-reality (XR) content.
Elastic content: media designed for use in a vehicle
The “holoride” software does make it possible to offer elastic content: a new form of media specially designed for use in vehicles, in which the content does adapt to driving time, motion and context. The startup’s business model does use an open platform approach, allowing other car manufacturers and content producers to benefit from this technology.
Experience “holoride” in a Porsche at the “IAA Next Visions” Day in Frankfurt
A new dimension for in-car entertainment is opened up by “holoride”. The manufacturer-independent approach does convince a person that from the start and, over the past few weeks, the team has indeed proven what this technology can rather do. “Holoride” does aim to bring this new form of entertainment making use of commercially available VR headsets in the rear seats of the car to market in the next three years. With further development of the Car-to-X infrastructure, traffic events can also become part of the experience in the long term. Traffic light stops can be unexpected obstacles in the plot or interrupt a learning program with a short quiz. Porsche to use Holoride’s Virtual Reality appears to be tangible.
As per the existing motto “Next Visions Change the Game – Create tomorrow”, Porsche is no doubt inviting innovators and partners to the International Motor Show (IAA) in Frankfurt on September 20 to discuss the future of mobility. It will indeed be possible to experience the results of the joint vision of Porsche and “holoride” there.
About Startup Autobahn
Porsche has of course been a partner of Europe’s biggest innovation platform, Startup Autobahn, since the beginning of 2017. It does provide an interface between industry-leading companies and technology startups in Stuttgart. In six-month programs, corporate partners and startups jointly develop prototypes to evaluate possible further collaboration between parties, test the technology and pilot successful, production-ready implementation. Several companies have of course joined together in addition to Porsche. These involve Daimler, the University of Stuttgart, Arena 2036, Hewlett Packard Enterprise, DXC Technology, ZF Friedrichshafen and BASF. In the last two and a half years, Porsche has made an effort to undertake more than 60 projects with Startup Autobahn. Around a third of these results are included in series development.
