Rangasthalam Makers Impose Deadline For Amazon
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In one of our feature articles, we have clearly explained how dangerous the digital rights are for the film industry. In a move that could set an example for future films, Rangasthalam makers have dictated the terms of release for the movie on a digital platform, Amazon Video.
Amazon Video secured the digital rights of Rangasthalam movie for a whopping sum of Rs 18 crores. Usually, when a big ticket films release, Amazon Video put them on online within three weeks. Even Nani’s MCA – Middle-Class Abbayi is not an exception to it. But this time around, Rangasthalam makers have dictated terms to Amazon.
With the movie faring well at the box office, given its raw and authentic feel coupled with excellent performances and story. Trade analysts expect that Rangasthalam will have repeat audience. Keeping this in mind, the makers of Rangasthalam asked Amazon not to release the film on their digital platform; Amazon Video, before 50 days from the date of the release of the film.
The same has been shared by the producers in a press release. Which means, Rangasthalam can be only available on Amazon Video after May 20th. Trade analysts believe that, if the same measures are taken for every film, producers and distributors will be saved, even if the movie doesn’t perform that great at the box office.