Samsung continues to lead the world’s smartphone market

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In the worldwide smartphone market, Samsung continues to lead.

According to a recent report by Canalys, Samsung remains the dominant player in the global smartphone market with a 21% market share, while Apple holds the second position with a 17% share in the second quarter of this year (Q2).

However, the overall global smartphone market experienced an 11% decline year-on-year in Q2 due to subdued demand, which also affected leading companies like Samsung and Apple, leading them to reduce their sell-in during the same period.

samsung continues to lead the world's smartphone market
the global smartphone market with a 21% market share

Despite the decline in smartphone shipments for the top two companies, the report indicates signs of improvement in the smartphone market as most vendors’ inventory returns to healthier levels and macroeconomic conditions stabilize. Xiaomi secured the third spot with a 13% market share, benefitting from the recovery in supply for its newly launched Redmi series.

OPPO, including OnePlus, secured the fourth position with a 10% market share, driven by a strong performance in core markets in the Asia Pacific region. Vivo ranked fifth with an 8% market share, attributed to the successful launch of its new Y-series smartphones.

Analysts from Canalys are optimistic about early signals of recovery in the smartphone market after six consecutive quarters of decline. They note that vendors are preparing for market recovery in the future, continuing to invest in manufacturing and focusing on emerging markets like Southeast Asia and India, which are expected to contribute to sustainable growth.

The report emphasizes the importance of smartphone vendors staying agile to respond to new market signals and allocate resources effectively. It also mentions upcoming players in the Android market, such as Transsion and Honor, who are determined to act swiftly in product refreshment and strategic go-to-market tactics to gain market share.

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