Enhancing Brand Safety: X Unveils Creator Targeting Feature for Advertisers

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Enhancing Brand Safety: X Unveils Creator Targeting Feature for Advertisers

Elon Musk’s X platform has introduced a new feature called Creator Targeting, allowing advertisers to choose specific content creators for their ads. This move aims to prevent ads from appearing next to controversial or offensive content, providing advertisers with greater control over their ad placements.

The Creator Targeting program enables advertisers to use X Ads Manager to run ads against the content of their chosen creators. This development follows past instances where brands pulled their ads from X due to concerns about ad placement next to controversial content.

X also plans to add the ability to serve ads only on individual creators’ profiles, further enhancing brand safety. Since launching the ad revenue sharing program last year, over 80,000 creators have joined X to monetize their content.

Scientists Discover Water Molecules on Asteroid Surfaces for the 1st time

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Scientists Discover Water Molecules on Asteroid Surfaces for the 1st time

“Breaking Ground: Scientists Make Landmark Discovery of Water on Asteroids”

A groundbreaking discovery by scientists from the Southwest Research Institute (SwRI) reveals the presence of water molecules on asteroids for the first time.

“Instrumental Insights: SOFIA Unravels Asteroidal Aquatic Secrets”

Utilizing the FORCAST instrument aboard the Stratospheric Observatory for Infrared Astronomy (SOFIA), researchers examined four silicate-rich asteroids, uncovering molecular water signatures on two of them.

“Planetary Clues: Water Distribution on Asteroids Offers Key Insights into Solar System Formation”

Lead author Anicia Arredondo highlights the significance of understanding water distribution on asteroids, providing valuable insights into the formation of our solar system and the delivery of water to Earth.

“Beyond Boundaries: Implications for Extraterrestrial Life and Planetary Exploration”

The discovery of water on asteroids not only enhances our understanding of our solar system but also informs the search for potential life beyond Earth and guides future planetary exploration endeavors.

“Next Steps: NASA’s James Webb Space Telescope to Probe Further into Asteroidal Aquatic Enigma”

While the SOFIA findings mark a significant milestone, the research team plans to leverage NASA’s James Webb Space Telescope for further investigations, aiming to unravel more mysteries hidden within the asteroid belt.

realme Strong Start to 2024: Emerging as a Top Smartphone Brand

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realme Strong Start to 2024: Emerging as a Top Smartphone Brand

realme’s journey into 2024 began on a high note, cementing its position among India’s top five smartphone brands for 2023 and securing the fourth spot overall for Q4, marking a triumphant start to the year. This success is a testament to the brand’s remarkable growth trajectory, highlighted by significant milestones in 2023, including its fifth anniversary and surpassing 200 million global shipments.

In addition to its overall success, realme made significant strides in India’s online smartphone market in 2023, claiming the third position both overall and in the Rs 10,000-Rs 20,000 price segment. Moreover, the brand secured the second spot on Amazon and held the third position on Flipkart in December for smartphones within the same price range, showcasing its strong presence in the online space.

According to Canalys, realme shipped a total of 17.4 million units in 2023, with a record-breaking 4.5 million units in Q4 alone, marking its highest offline shipment share for that quarter. The brand has maintained a balanced channel contribution, with the narzo series driving ecommerce sales while the rest of the portfolio continues to dominate offline channels.

realme’s success can be attributed to its focus on delivering high-quality features and competitive pricing that resonate with Indian consumers. Transitioning from an “opportunity-oriented” to a “brand-oriented” approach, realme aims to deeply understand the needs of its youthful audience and expand its reach across global markets while maintaining its core values.

Looking ahead, realme is strategically positioned to leverage the expected revival of the Indian smartphone market in 2024, driven by the rapid adoption of 5G technology and increasing demand for value-focused offerings. Despite economic fluctuations, Indian consumers are actively seeking enhanced value in smartphone purchases, indicating a strong preference for premiumization.

Setting ambitious goals for 2024, realme targets a sales increase of 10 percent by investing in research and development to roll out innovative technologies tailored to the preferences of the younger generation. This emphasis on innovation is poised to propel realme’s growth and success within the Indian market.

Apple iCloud App for Windows: New Features and Improvements

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Apple iCloud App for Windows: New Features and Improvements

Apple has introduced a revamped iCloud app for Windows, targeting both Windows 10 and 11 users. The updated app boasts a fresh onboarding process, improved syncing status indicators, and convenient shortcuts to access iCloud content directly from a PC.

Among the key enhancements, users can now enjoy better photo syncing performance with Microsoft Photos, along with support for physical security keys for secure Apple ID sign-ins. Additionally, the app aims to reduce the frequency of sign-in prompts while offering a smoother overall experience.

According to Apple, the iCloud for Windows app enables seamless access to photos, files, passwords, and other essential information stored across Apple devices directly from a Windows PC.

Furthermore, Apple has announced a significant update to its iTunes for Windows, splitting it into four separate apps. Notably, standalone experiences for Apple Music and Apple TV are now available, with features like lossless playback, time-synced lyrics, and 4K Music Videos.

The new Apple TV app for Windows offers access to original Apple TV+ content, as well as users’ library and purchased or rented video content. Additionally, 4K playback and Subscription channels are now supported on Windows, including access to MLS Season Pass.

Bard to Gemini | Google’s Next-Gen AI Model Takes Center Stage

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Bard to Gemini | Google’s Next-Gen AI Model Takes Center Stage

Google is gearing up for substantial updates to its artificial intelligence (AI) models, with reports suggesting a name change from Bard to Gemini. A leaked change-log by Android app developer Dylan Roussel reveals this shift, indicating that Gemini is positioned as Google’s response to compete with OpenAI’s GPT-4.

The change-log states, “Bard is now Gemini. Gemini is the best way to get direct access to Google AI. All the collaborative capabilities you know and love are still here, and will keep getting better in the Gemini era.”

While an official statement from Google is yet to be made regarding the rebranding of Bard to Gemini, the document mentions an evolution in UI to reduce visual distractions, enhance legibility, and simplify navigation.

Notably, Gemini will introduce voice chat, along with a new “Ultra 1.0” model accompanied by “Gemini Advanced,” a premium plan offering features similar to ChatGPT Plus, including file uploading capabilities.

“Gemini Advanced gives you access to our most capable AI model, Ultra 1.0. With our Ultra 1.0 model, Gemini Advanced is far more capable at highly complex tasks like coding, logical reasoning, following nuanced instructions, and creative collaboration,” as per the document.

Gemini Advanced, a paid plan, is set to expand with new exclusive features, such as enhanced multi-modal capabilities, improved coding features, and the ability to upload and deeply analyze files, documents, data, and more.

This paid plan, available in over 150 countries and territories, is slated for further expansion in the coming months. The Gemini app, initially launching in English, will roll out soon.

In a move to extend its reach, Google has made Gemini Pro, initially introduced into its AI chatbot Bard in English last December, accessible in more than 230 countries and territories across 40 languages, including nine Indian languages—Hindi, Tamil, Telugu, Bengali, Kannada, Malayalam, Marathi, Gujarati, and Urdu.

Instagram Threads Surpasses Launch Peak, Reaches 130 Million Users

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Instagram Threads Surpasses Launch Peak, Reaches 130 Million Users

Instagram Threads Makes Surprising Comeback

After a promising launch that saw 100 million users register within the first five days, Instagram Threads app faced a decline in interest. However, it seems the platform is experiencing a resurgence. During Meta’s recent earnings call, CEO Mark Zuckerberg announced that Threads now boasts 130 million monthly active users, marking a 30 million increase from the previous quarter and even surpassing its initial launch peak.

Zuckerberg expressed optimism about the app’s trajectory, calling it a “major success” and highlighting its steady growth. This news comes alongside another positive indicator for Meta: the company’s family of apps, including Facebook, Instagram, Messenger, and WhatsApp, saw a daily user base of 3.19 billion in the fourth quarter, up from 3.14 billion previously. The monthly active user count for the entire family of apps also experienced growth, reaching 3.98 billion, marking a 6% increase year-over-year.

Financially, Meta reported strong results for Q4, with $40.1 billion in revenue and $14.02 billion in net income. However, the company did see a slight decrease in headcount compared to the previous year, with 67,317 employees as of December 31, 2023.

Meta’s commitment to advancing AI and the metaverse appears to be yielding positive results, as both Zuckerberg’s remarks and the financial figures indicate continued growth and progress. While it remains to be seen whether Threads can maintain its current momentum and become a truly successful platform, its recent performance is undoubtedly encouraging for the company.

X Platform Fixes Bug: Incorrect ‘Sensitive Media’ Labels Resolved

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X Platform Fixes Bug: Incorrect ‘Sensitive Media’ Labels Resolved

Elon Musk’s platform, X, announced on Monday that they fixed a mistake that caused many posts to be wrongly labeled as ‘Sensitive Media.’ The company revealed that a bug in their system led to the incorrect labeling of several genuine accounts. They assured users that the issue has been resolved, and they are working to remove the labels from affected posts.

Musk also mentioned that a spam/scam bot on X mistakenly flagged many legitimate accounts, and the company is actively addressing this issue.

In response to user feedback, one follower suggested Musk address the problem of porn bots on the platform. The follower proposed a system where users can choose whether to allow or disallow flagged accounts from following, reposting, or commenting on posts.

Additionally, users pointed out concerns with the Community Notes feature, urging the company to fix that as well.

Last October, Elon Musk announced measures to combat bots on X by introducing a $1 per year fee for new users to post on the platform. While reading posts remains free, this small fee is intended to deter bots and make it more challenging for them to manipulate the platform. The program is currently being tested in New Zealand and the Philippines before a global launch.

Bengaluru Welcomes Apple: New Office in India

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Bengaluru Welcomes Apple: New Office in India

On Wednesday, Apple revealed its plans to grow its presence in India by opening a new office in the center of Bengaluru, solidifying its position in the country by increasing local manufacturing.

Situated at Minsk Square, a key location in the city, the new office can accommodate up to 1,200 employees. With 15 floors, the office includes dedicated lab space, areas for collaboration and wellness, and Caffe Macs.

“Bengaluru is already home to so many of our talented teams, including software engineering and hardware technologies, operations, customer support, and more,” an Apple spokesperson told IANS.

“Like everything we do at Apple, this workspace is created to foster innovation, creativity, and connection. It’s an amazing space for our teams to collaborate,” the company spokesperson added. The interiors feature locally-sourced materials like stone, wood, and fabric in the walls and flooring, and the office is filled with native plants.

The new office follows best practices in energy conservation, running on 100 per cent renewable energy, and aims to achieve a Leadership in Energy and Environmental Design (LEED) Platinum rating — the highest level of LEED certification.

Apple has been carbon neutral for its corporate operations since 2020, and has run all Apple facilities using 100 percent renewable energy since 2018.

The office is the latest addition to the company’s corporate office footprint in Bengaluru, Mumbai, Hyderabad, and Gurugram, marking another important milestone in Apple’s more than 25-year history in the country.

Apple has nearly 3,000 employees in India and collaborates with Indian suppliers supporting hundreds of thousands of jobs across the country.

The company works with partners advancing critical work to protect the environment and expand access to education and employment, including Frank Water, which helps empower communities to protect their own watersheds on the outskirts of Bengaluru.

Apple’s teams in Bengaluru work across a wide range of Apple’s business — from software, hardware, services, IS&T, operations, customer support, and others. As India focuses on local manufacturing, Apple assembled iPhones worth more than Rs 1 lakh crore in India in 2023, according to industry data.

However, industry sources suggest the actual market value of the iPhones manufactured/assembled in India could be much higher, depending on taxes in other countries.

Unveiling the Future: Samsung’s Galaxy S24 Series Set to Redefine AI Smartphones

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Unveiling the Future: Samsung’s Galaxy S24 Series Set to Redefine AI Smartphones

Samsung is gearing up to introduce its new Galaxy S24 series in the US, aiming to usher in a ‘smartphone with AI’ era. The lineup will include three models: Galaxy S24 Ultra, S24, and S24+, featuring cutting-edge features.

Rumors suggest the devices will have sleeker displays, a four-camera setup, and a durable titanium frame. A notable AI addition is the Google-powered ‘Circle to Search’ feature, allowing users to search images, videos, or text on the screen by circling, highlighting, scribbling, or tapping without the need for screenshots.

Leaked information also hints at innovative features like ‘Live Translate’ for phone calls, AI-enhanced night zoom, and an AI-powered ‘Note Assist’ in Samsung’s Notes app.

Specifications for the smartphones include a 6.8-inch QHD+ display for Galaxy S24 Ultra, a 6.7-inch QHD+ display for S24+, and a 6.2-inch FHD+ display for S24.

Samsung teases the upcoming event with a video titled “Galaxy AI is coming,” tracing its history of mobile innovation. The video showcases milestones from the first mobile phone in 1988 to the foldable smartphone in 2020, building anticipation for the next evolution in Galaxy.

To create more excitement, Samsung has opened pre-reservations for its Galaxy smartphones in India. Customers can reserve the flagship Galaxy S24 devices by paying a token amount of Rs 2,000 on Samsung.com, Samsung Exclusive stores, Amazon.in, and various retail outlets across the country.

iPhone 16 Unveiled: More RAM and Faster Wi-Fi!

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iPhone 16 Unveiled: More RAM and Faster Wi-Fi!

Apple is gearing up to launch the iPhone 16 later this year, packed with enhancements like more RAM and faster Wi-Fi. Analyst Jeff Pu predicts the iPhone 16 and 16 Plus will run on the A18 processor, a first for base model iPhones, featuring a more powerful 3-nanometer fabrication. The iPhone 16 is expected to have 8GB of RAM, up from the current 6GB in the iPhone 15 series.

The Pro versions will boast the A18 Pro chip, and both Pro models will incorporate the Qualcomm X75 modem. Notably, Wi-Fi 6E support will be extended to the iPhone 16 series, promising faster speeds and improved network performance. The iPhone 16 Pro may even support Wi-Fi 7. Additionally, the iPhone 16 Pro will see an upgraded Ultra Wide camera with a resolution jump from 12MP to 48MP. Meanwhile, Apple temporarily pulled iOS 17.3 and iPadOS 17.3 beta releases due to a boot loop issue shortly after their initial release.

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