‘Virat Kohli’, A brand bigger that Football superstar Lionel Messi!
Indian cricket team captain, Virat Kohli is not only a big name in the game but also a big brand in the marketing. Kohli is widely regarded as the most prolific batsman in the modern day cricket. Along with his cricketing stats, his marketing value is growing at a rapid pace.
Kohli’s earnings from endorsements tallied to the US $14.5 Million this year, which is close to INR 94 crores. His ever-growing popularity, consistent performance, and ton-scoring ability on the cricket field is making the biggest brands run after this cricket superstar for
endorsements.
Kohli is currently ranked 7th in the list of athletes’ earning from brand endorsements globally. Athletes’ salaries, bonus and other sources of income are not considered in this ranking. Football superstar Lionel Messi is ranked two places behind Virat Kohli at 9th position with Uthe US$13.5 Million in terms of brand value (endorsements). Tennis legend Roger Federer topped the list with US $37.2 Million with NBA player LeBron James (The US $33.4 Million) and athlete Usain Bolt (US $27 Million) next to him.
With his 31 st ton scored recently, Virat Kohli surpassed Australia’s former captain Ricky Ponting’s record of the second-most number of ODI centuries, next to the all-time legend Sachin Tendulkar’s record of 49 ODI centuries.
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