Kalyan Ram ‘MLA’ Pre-Release Business
Posted [relativedate] at [relativetime time_format=”H:i”]
After a long gap, Nandamuri Kalyan Ram is getting ready to entertain the Telugu audience. His upcoming movie ‘MLA – Manchi Lakshnaalunna Abbayi’ is all set to hit the theatres on 23rd March. The movie’s album, teaser and trailer have raised the expectations on the film.
Unlike his previous films, Kalyan Ram is coming out with a unique look and mannerism. Debutant Upendra Madhav is directing the film. After witnessing huge success with ‘Jai Lava Kusa’, starring Jr NTR (his brother), Kalyan Ram is quite excited to repeat the success with his film too.
According to close sources, the film’s pre-release business stands at Rs 22 crores. In Nizam area itself, MLA’s theatrical rights were sold for Rs 4.2 crores. And overseas rights fetched Rs 5 crores to the producers. Both these number are quite shocking, especially for someone like Kalyan Ram who hasn’t delivered a hit in recent time.
Looking at the scale of promotions, and hype over the film, trade analysts expect that, MLA is bound to have excellent openings. Kajal Agarwal, who is playing the female lead, is an added advantage. If the film manages to deliver decent content, no one can stop it from becoming a hit at the box office.
