Redmi makes phones, mobile accessories, among other things. To recall, Redmi separated from Xiaomi to become an independent brand beginning this year. The company has already launched several smartphones and also accessories across the globe. The brand has been very well received in almost every corner of the world including India. The latest product that Redmi launched in the country is the Redmi K20 series. After doing pretty well in the smartphone segment looks like Redmi is now working to bring its first-ever smart TV.
No, this is no rumor. Redmi General Manager Lu Weibing is asking consumers whether the company should launch a smart TV or not. On Wednesday Lu Weibing took to the Chinese microblogging site — Weibo — to congratulated Xiaomi CEO Lei Jun after the company became the No. 1 TV brand in H1 2019. Soon after that Weibing asked his followers on Weibo, “Do you want Redmi to make a TV?”.
This clearly means Redmi is aiming to hit the smart TV segment very soon. As of now there no details about Redmi smart TV or when it will be launched or how much will it cost or whether it will come to India or not.
We believe the Redmi TV whenever it is launched will definitely head to the Indian market. Why? Because Redmi has a very strong user base in the country and that will help Redmi strengthen its TV business. As noted earlier there are no words on when the Redmi smart TV will be launched. It is likely the TV is already in the works and in that case, we can expect the Redmi TV to launch either later this year or early next year.
Xiaomi already sells smart TVs and in India, they are very popular obviously because of the value they offer for the price. The Mi TVs — like the Xiaomi phones – are very aggressively priced in India. We believe Redmi TV will also have pretty aggressive pricing at least that will be the case in India considering Indians associate the brand with terms like “budget” and “affordable”.
It’s not just Redmi. Companies like OnePlus and Honor are also planning to bring their smart TVs to India very soon. Both companies are already working on their respective smart TVs. Right now the market has smart TVs from brands like Xiaomi, Samsung, LG, and a few others.