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Apple criticises Meta for up to 47.5% commission on VR purchases

Tech giant Apple has criticized Meta over the “metaverse” company’s plans to charge developers up to 47.5 percent for virtual goods sold through the Meta Quest store.

On Monday, Meta announced it would take an additional 17.5 percent cut from goods sold in “Horizon Worlds” after taking a 30 percent platform fee for being on the Meta Quest Store.

In an email to MarketWatch, Apple Senior Director of Corporate Communications Fred Sainz called the move hypocritical, since Meta has previously criticized Apple’s 30 percent take, reports AppleInsider.

“Meta has repeatedly taken aim at Apple for charging developers a 30 percent commission for in-app purchases in the App Store — and have used small businesses and creators as a scapegoat at every turn,” Sainz was quoted as saying in the email.

“Now — Meta seeks to charge those same creators significantly more than any other platform. [Meta’s] announcement lays bare Meta’s hypocrisy. It goes to show that while they seek to use Apple’s platform for free, they happily take from the creators and small businesses that use their own,” Sainz added.

Facebook, now Meta, has been a loud voice in opposition to Apple’s 30 percent platform fees. It has previously called Apple’s 30 percent cut a hindrance to unlocking opportunities for creators and small businesses.

Meta calls its 47.5 percent rate “competitive” and that it believes “in the other platforms being able to have their share”. However, the rate is much higher than Apple’s 30 percent take and the 2 percent take from certain NFT markets.

“Horizon Worlds” is Meta’s play into the “Metaverse,” a VR platform where people meet up, chat, buy goods, and have customized avatars.

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