Sachin Tendulkar backed Company raises Rs 100 Crores | CEO – Anjana Reddy
Posted November 15, 2017 at 12:59
Sachin Tendulkar once again proved why he is still among one of the biggest brands in the marketing sphere. Recently Sachin has backed USPL, a fashion start-up by investing in the new company. The company has stated that it raised further Rs 100 crore after Sachin’s investment in the company.
USPL also own the brand ‘Wrogn’ which has been co-created by the current Indian Cricket Team skipper, Virat Kohli. In a recent interview, Kohli said, ‘I am looking forward to taking wrogn in all the right places in India and beyond. I always believed that investing in Wrogn is a right decision for me.’
USPL also owns other brands like Imara and Ms. Taken along with Wrogn. The company issued a press note stating that with the completion of the recent funding round the company’s market valuation has crossed the $100 Million. The Company’s CEO Anjana Reddy stated that ‘each brand from USPL has the potential to become a Multi-million-dollar business in future’.
Anjana Reddy is the first one to build a ‘Celebrity Commerce Company’. She hails from a Telugu Speaking and has started the company ‘Collectabillia’ in 2012.