Samsung has helped nurture a total of 426 startups — 182 in-house firms and 244 outside ones — through its Creative Lab (C-Lab) Outside programme since 2018, and the 244 outside startups have secured an accumulative investment of 430 billion won from various institutional investors.
When Joung Ji-won, the founder and CEO of Algocare Lab, decided to apply for a venture incubator programme of Samsung Electronics last year, her startup was in its third year of operation and already recognized for its innovative ideas for personalized nutrition management.
Still, she found it challenging to run and grow her startup in a country where big conglomerates continue to dominate the economy and are often seen squashing or acquiring nascent, small players.
“The most difficult thing was to hire talented people,” Joung told Yonhap News Agency during a press event of Samsung’s Creative Lab (C-Lab) Outside on, a startup acceleration programme to help encourage competently, prospective entrepreneurs outside the tech giant.
“Since joining the (Samsung) programme, it became much easier to recruit good talent,” she said, adding, “New hires said their parents are proud of them.”
Samsung, the world’s largest mobile phone and memory chip maker, began its in-house C-Lab program in 2012 to incubate creative ideas, turn them into business opportunities and stimulate the country’s startup ecosystem.
In 2015, Samsung introduced a spin-off programme for successful in-house startups to encourage employees’ entrepreneurship and go-for-it spirit.
Encouraged by positive responses, the tech giant, in 2018, began C-Lab Outside to nurture external, innovative tech companies younger than five years old by providing them with financial assistance of up to 100 million won ($73,700), office space, mentoring, and business consultation and cooperation.
“The purpose of C-Lab Outside is not about making financial gains, but quickly discovering promising young innovators and helping them firmly take root and grow into a big tree,” Hahn In-Kuk, head of Creativity & Innovation Center at Samsung Electronics, said during the event.
Hahn said Samsung is planning to “scale up” the program starting next year, where it will continuously check up on the growth of the program’s former participants, even after the one-year program ends, and make an investment, if necessary.
Lee Sang-min, CEO of Nobility, which makes autonomous delivery robots, said he found Samsung’s counseling service most helpful for running his five-year-old startup.
“There are many critical moments when a strategic decision needs to be made timely, and it was a huge relief that I could get help and mentoring services from Samsung,” said Lee, a graduate of mechanical engineering at Yonsei University.
He said his nascent venture was neither well-organized nor had the necessary manpower before participating in the program.
“We hadn’t even had a chief financial officer up until we had about 30-40 employees,” he said.
Neubility, founded in November 2017, successfully secured an investment total of 23 billion won this year, with the help of Samsung. The company now employs 75 people.
A pioneer in developing self-driving delivery robots in South Korea, the company has teamed up with Samsung Welstory, a Samsung catering subsidiary, to launch food delivery by robotic couriers in golf clubs.
Already 54 such autonomous robots, called “Neubie,” which are equipped with a camera system that enables them to perceive their environment and detect obstacles, are in service around the country. The startup is set to sign a deal to launch an additional 100 robots at golf courses, according to Lee.